The Significance of PR in the New World of SNS – Using the Hotels’ Crises in Beijing as an Example

With the fast development of SNS (Social Networking Sites), the ways that people interact with each other has experienced a vast change. At the same time, the channel that corporates communicate with customers has shifted from direct advertisements to indirect PR-oriented marketing publications, since there are now more active viewers in the SNS rather than... Continue Reading →

For me, social media is quite a novel thing through my life. As a Chinese, I was born in 1994, in which the Internet has been utilized in China for the first time. Back in the days, we had no cell phone and no PC. At the age of four, my dad bought a PC... Continue Reading →

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